Exporters are one of the main components of any successful business organization, representing them both on an international and domestic level. Exporters represent the very best in terms of innovation, quality, service and value added value, making them a major driving force behind the success of many modern companies. But what are the different aspects of trade for exporters? This article will look at some of the most common issues facing exporters, which can be experienced both during trade show displays and off-site in-sales activities.
Choosing the right exporter for your needs is crucial, as many exporters have an ‘off-the-shelf’ service, but this is not necessarily the best option for all businesses. There is a huge variety within the exporters market and finding the exporter with the specific skills and experience for your unique business needs is essential. Some exporters specialize in exporting IT equipment or high technology equipment and others may have experience in alternative technology sectors, such as mobile technology, software development, fashion design and manufacturing, electrical and engineering design, multimedia production and logistics design. Exporters also tend to target established clients and those that have a long running clientele – they may prefer to choose exporters that specialize in supplying to established companies or those with a large volume of industry contacts. Exporters also require specialist knowledge of customs, taxes and national and international trading requirements.
One of the most common issues exporters face is their inability to communicate effectively with their clients. Many exporters are trained specifically on the art and science of selling, but often find it difficult to convey their thoughts in writing, understand their clients’ needs and understand what motivates their clients. There is a wide variety of communication methods available to exporters, ranging from face to face contact, by telephone or fax to email and networking and social media. Exporters must be able to set themselves up as a positive relationship with their clients, which takes time to build, and communicate the expectations from day one, through a number of different mediums. Developing effective and professional working relationships with exporters is of paramount importance for any exporter.
Exporters need to ensure they have a well-developed marketing plan that includes advertising and promotion strategies. It should include the marketing strategy for the exporters and their products at the trade show, and for the exporter’s own business. A marketing plan will help determine the types of display and promotional material to use, the targeted audience for exporters, the duration and venue of the exporter’s promotional campaign, and the frequency of contact with clients. It should also detail any technical arrangements and details about how the exporter will organise for equipment, installations, demonstrations and so forth. Having a strong marketing plan ensures exporters stand out from the competition at trade shows, and attract the maximum amount of attention and interest.
Exporters should also strive to make themselves presentable at the trade show. They should choose their own booth design, which should be eye catching and well designed to attract the attention of potential customers. It is important that the exporter has the infrastructure and workforce in place to cope with any problems or difficulties that may arise during the exhibition. Exporters should ensure they carry all necessary documents and should keep copies of any contracts and other papers for future reference. Exporters should take time to check their attire and any accessories for damage as this will damage their professional image.
One of the most important aspects of the exporters’ booth at the exhibition is the exporters’ staff. The exporters must select their staff with care as they are the ones who face the public and will therefore be the first people to meet potential customers. Exporters should train their staff to exhibit good customer service. This will boost their confidence and show that they are professionals and are able to handle any situation.