What Exporters Should Consider When Setting up a Trade Show Booth
Exporters trade show display booths are a unique hybrid form of marketing. At a trade show, you have a chance to meet other vendors, network and discuss strategies. But the true purpose of these events isn’t for you to meet your business partners. The main goal is to make your company or organization seen by thousands of potential clients at one time. And, as with any marketing effort, it’s important that you reach out to your target audience.
There are four primary components to a successful marketing effort at an Exhibitor’s Booth, including an experienced exhibiting team, comprehensive booth displays, effective marketing and advertising programs, and a well-planned distribution plan. You can help meet all of these objectives by creating a comprehensive marketing program, which includes both quality exhibits and effective distribution methods. Here are some additional components of a great Exhibitor’s booth marketing program:
There is nothing quite like walking into a trade show booth and finding that the expo is being run by a friendly vendor with an interesting booth. Once you’re there, though, it becomes apparent that many exhibitors are there for one reason alone – to sell you their products. And when it comes to direct response, few venues provide a greater opportunity. Attracting the attention of the average consumer is the ultimate goal of a trade show booth. And while many companies achieve success with well-hanging banners and well-chalked signage, nothing works quite as effectively as a well-designed, eye-catching booth exhibit.
When you set up a booth at an Exhibitor’s Show, one of the key elements that you’ll want to consider is the design of your displays. There are many options available, from traditional flat surface displays to floor models with modular components and more. But in addition to style, consider what type of material will be best suited for your particular needs. Will you need a thick, heavy, durable fabric like heavy canvas for a trade show booth? Or will a more lightweight, more flexible exhibit material be more appropriate?
The most important thing to consider when designing your display is the message you wish to convey. Are you promoting a product or a service? Are you trying to appeal to a specific group of people, such as the baby boomers who will be attending the trade show? Or are you looking to target a broader audience, perhaps targeting small businesses looking to expand their business? All these considerations can help you determine the format, design, and graphics that will work best for your company.
Of course, there are many other things to take into consideration when designing exhibits and booths. Just as importantly, Exporters understand the importance of proper lighting and other dynamics, so they usually have a well-stocked lighting package to offer. And to save on additional costs, Exporters can often purchase their stands and other displays from vendors and distributors offering them low cost. These can make great low-cost additions to an Exporter’s booth.
